Why LinkedIn Outreach is Dead – And Why Twitter is the New Frontier

LinkedIn used to be the holy grail of B2B outreach. Sales teams, recruiters, and agencies all relied on it to find prospects and build relationships. But in 2025, the platform is no longer as reliable as it once was. Account restrictions, bans, and declining engagement rates are leaving many B2B teams frustrated and underperforming.

It’s time to rethink your outreach strategy — and that’s where Twitter comes in.

LinkedIn’s Limitations

LinkedIn has become oversaturated with automated outreach. As a result:
• Accounts get restricted or banned for sending too many connection requests or messages.
• Prospects ignore messages because of spammy outreach and overuse of automation.
• Low reply rates make campaigns expensive and inefficient.

If your outreach depends solely on LinkedIn, you’re limiting your potential and risking account health.

Why Twitter is the New Frontier for B2B Outreach

Twitter offers a fresh, underutilized space for meaningful conversations:
• Open Engagement Culture: Twitter encourages conversations. Prospects are more likely to reply to genuine interactions than to automated LinkedIn requests.
• Higher Reply Rates: On average, Xollo users achieve 7%+ reply rates, even when using the same leads previously targeted on LinkedIn.
• Real-Time Conversations: Twitter allows you to monitor engagement, respond to comments, and interact with prospects instantly.

By moving your outreach to Twitter, you can reach the same decision-makers more safely, efficiently, and effectively.

How to Transition From LinkedIn to Twitter Without Losing Leads

Making the switch doesn’t have to be complicated:
1. Convert Existing LinkedIn Leads to Twitter: Xollo allows you to migrate up to 5,000 LinkedIn profiles per seat to Twitter seamlessly.
2. Leverage Multi-Step Sequences: Automate DMs, likes, comments, and follows to engage leads without spamming.
3. Track and Optimize in Real Time: Monitor replies, engagement, and sequence performance to maximize results.
4. Protect Your Accounts: Use warm-up, scheduling, limits, and secure proxies to ensure your accounts stay safe.

By following this approach, you can maintain the leads you’ve worked hard to collect and achieve better response rates than ever.

Conclusion

LinkedIn outreach is no longer the most effective strategy for B2B teams. With declining engagement and increasing account restrictions, Twitter has become the smarter, safer, and more productive platform for reaching decision-makers.

With Xollo, you can automate multi-step outreach, personalize messages, and convert the leads you already have into meaningful conversations - all while keeping your accounts secure.